After five-year effort of attempting to revolutionize TV advertising, using auctions and algorithms from 2007, Google has given up, and quietly announced in a blogpost that it would close its TV Ads in Adwords product later this year. The desicion was motivated by the growing interest in watching content across mobile devices,
Mystery Shopper’ scam re-emerge in classified ads The Mystery Shopper or Secret Shopper scam is a form of advanced fee scam. The suspects pose as recruiters and encourage victims with job opportunities which are advertised in the classified sections of newspapers, magazines, tabloids and classifieds websites on the internet. The typical Mystery
Online ads exceed TV and newspapers Paul Fisher, CEO of the Interactive Advertising Bureau in Australia, has issued its latest data, showing growth in online advertising of 17% for calendar 2011. The sector is now worth $A2.66bn, and Fisher is confident that by mid-2013 it will have eclipsed both TV and newspaper
